PAI 2011 Year-End Review

Early December saw the release of a new version of mTAB™. The most obvious upgrade was made to the user interface. It now has a more contemporary look and feel. This latest update introduces a new layout to the question view, along with a new look to the spreadsheet view. However, our main focus still remains on improving the user experience and making mTAB™ faster and more intuitive.

To ensure that the transition from the previous version of mTAB™ and the new update goes as smoothly as possible for all of our mTAB™ users, a video overview was created. This video covers the new look and feel of the software, along with short tutorials on some of the newly added features. Click here to view the new mTAB™ release overview video.
For more detailed documentation, including step by step instructions on the new features, please refer to the "New Features" links on the left side of the page.

The second phase to mTAB's "new look" will occur during the first quarter of 2012. It will include a complete overhaul of the menus and buttons controlling the software, along with all dialogs and controls. We're sure this will make the mTAB™ interface more appealing and also more efficient to navigate and use.

Whatever your experience level is with mTAB™; brand new, casual, regular, or power user, we invite you to subscribe to PAI's "Art and Science of Survey Research Analysis" blog. This is an excellent way to stay current and informed of the latest in survey analysis techniques and overall happenings in the market research world.

Subscribe to the "Art and Science of Survey Research Analysis" blog.
 

The Net Promoter or NPS is a customer loyalty metric. NPS is based on a simple premise; growth of your business is directly related to your customer's willingness to "promote" or recommend your product or services to others. Think of NPS as a "bottom line" tracking metric that summarizes your customer's experiences and loyalty into one understandable and explainable measure.

The NPS calculation starts with a survey data containing the question "On a scale of 0 to 10, what is the likelihood that you would recommend this (product or service) to a friend or relative?"

Respondents are categorized into one of three groups: "Promoters" (9–10 rating), "Passives" (7–8 rating), and "Detractors" (0–6 rating).

The score behind the NPS is calculated by subtracting the percentage of the bottom 7 box responses, "Detractors", in other words those indicating they would be very unlikely to recommend, from the percentage of the top 2 box responses, "Promoters", or respondents that would be very likely to recommend.

NPS scores can take on any value within the range of 100% to -100%, An NPS that is positive (i.e., higher than zero) is good. An NPS of +50 is excellent, with 100% being the desired NPS.

Renee joins PAI with over seventeen years of market research industry experience, most recently with the Phoenix Marketing International Automotive group, based in Birmingham, Michigan. Her background includes a wide array of MR experience including project design, statistical analysis, data processing, and account management.

“We know Renee will immediately contribute to the support of our growing automotive account business” states John Sevec, partner and lead Detroit representative of PAI, “but given her multifaceted MR experience, we will be looking to Renee to help grow our business in new directions”.

mTABView is the smart way to create, maintain, and publish market research presentations.

mTABView takes the hassle and tedious steps out of maintaining tracking reports by dynamically linking the charts and tables to mTAB™ survey data.

The time saved using mTABView is significant as it frees up resources, increases productivity, and ultimately saves money.

For more information on mTABView, contact PAI [support@paiwhq.com]

PAI is developing an executive-level business intelligence tool that runs on a tablet environment.

mTABLet is a mobile application that will provide access to dashboard data and charts sourced from mTAB™ data sets.

mTABLet will provide access to your key research metrics anytime and anywhere!