With three major releases in 2007, the web version of mTAB (aka "mTABWeb") offers the survey analyst significant advantages over the desktop version of mTAB.   While the desktop version will continue to be supported for the foreseeable future, new mTAB feature additions and development will be limited to the web platform.

This document provides an overview of the new features available in mTABWeb relative to mTAB desktop up to and including the November 2007 (2007 R2) mTABWeb service release.

In addition to the arsenal of new features outlined below, the mTABWeb platform eliminates the receipt of database and software CDs, as database updates are instantaneous and software updates are automatic.  Further, mTABWeb simplifies sharing of recodes and tabs, and is far easier to administrate and support.   The remainder of this document highlights mTABWeb's new features; please follow the MORE>>> links to see how each feature is implemented in detail, and note that brief VIDEO overviews are available for many of the new features.

While mTAB desktop provides test statistics for t-stat and percentage significance, mTABWeb enhances significance testing by automatically coloring significantly different cell values.   Two test types of significance tests are offered; one compares all columns to a selected base column, the other, all columns to each other concurrently.  MORE>>>   Video

mTABWeb includes the built-in ability to create correspondence analysis graphics, eliminating the need to create these powerful analysis charts via a third-party service or with additional software.  MORE>>>

Right click on any selected column question and elect to ignore the existing respondent filter.  This powerful feature allows filtered and unfiltered data to be displayed side by side in the same cross tab, and supports variance and indexed comparisons of the filtered vs. unfiltered data.  MORE>>>

When applied, the TopN report is automatically "colorized", easing the visual tracking of the question responses across columns.  Two types of reports are available; colorize the entire TopN report, or identify and color a selected question response.  MORE>>>

mTABWeb supports the use of color to automatically "call out" cells based upon a user defined analysis criteria.  Two options are available; color the max and/or minimum value of any spreadsheet view row or column, or colorize cell values relative to a selected base value - for example 75% above the selected base value or 25% below.  This powerful feature makes it easy to identify the important values within a large crosstab table.  MORE>>>

This new question format available in mTABWeb provides for an additional total representing the sum of the questions responses that were NOT selected as the question subset.  By using this new format, variance and indexed comparisons can be formed relative to the existing subset and sample total question formats.  MORE>>>

To further enhance the analysis of numerical question distributions, upper and lower quartile question formats are now available in addition the existing median and mean / weighted average formats.  MORE>>>

mTABWeb offers a "layers" checkbox option for 3rd level questions that automatically eliminates columns that would otherwise contain zero or "N/A" values before they are displayed.  This simple checkbox significantly reduces the amount of data an analyst needs to review, and can be used to create hierarchical reporting such as vehicles within brand or segment.  MORE>>>

With mTABWeb's enhanced workgroup features, sharing recodes with your team is incredibly easy - you no longer need to identify and manually copy mTAB's recode files.   The new draft recode feature allows a user to make changes to a draft version of a recode while the "original" is shared by other mTABWeb users.  MORE>>>

This new feature condenses the spreadsheet view values into a grid of data that can be readily cut & pasted into MS-Powerpoint™ or other 3rd party reporting tools.  MORE>>>

mTABWeb allows URLs to be typed into the spreadsheet view and saved with tabs, in addition to supporting URLs built into mTAB databases.  This powerful feature extends the analysis of data beyond mTAB to any provided internet content such as photos, completed versions of questionnaires, supplemental research project documentation, supplemental web reporting, and others.  MORE>>>

Both the Available Studies list and the MyTabs list in the mTAB environment can become very large over time. Good organization is the key to always being able to find an item of interest and this time around both areas have been enhanced to provide a more robust foldering system, with multi level nesting and easy folder controls.  MORE>>>

Within the spreadsheet environment in mTAB, we now have an extremely useful Search/Replace facility that not only allows users to make custom changes to any text, but also makes it easy for users to select standard text strings found within the mTAB spreadsheet and to replace them with text of their choosing.  MORE>>>

One of the most powerful features in the mTAB environment is the Filter. This allows users to focus their analysis on a target group of respondents and to run their tabs among just that group. Whenever a filter is applied to a run, a description box is displayed, describing the filter that has been applied. The latest addition to this feature is a check box allowing the user to decide just how much detail is displayed in that description relating to any sequential lists of responses that have been selected.  MORE>>>

Conditional Formatting is a powerful tool that allows mTAB users to enhance their reports by calling out values of interest through the use of color. The latest enhancement to this tool is the addition of the Auto Legend feature, which ensures that wherever you see results from an mTAB run that utilizes the Conditional Formatting coloring, a legend will appear detailing the meaning of each color.   MORE>>>

Conditional Formatting has been a well used tool since its introduction to mTAB and the ability to benchmark responses against the total has proven popular too. Always looking to provide the greatest flexibility, mTAB has now been enhanced in this area, now allowing the user to not only benchmark against the total, but against any other column or row within the spreadsheet.  MORE>>>

Within many surveys, answers to some variables are often captured as raw verbatim responses. Analyzing these can often yield some interesting information and to help make this task easier, the mTAB verbatim reporting area has now been enhanced to include a comprehensive filter control, allowing the user to carefully specify just which verbatim responses are of interest.  MORE>>>

MyTabs is the way that mTAB allows users to view, organize and access all of the saved tabs that are available to them. This latest release makes this even easier with the addition of a Modified Date field that can be used for sorting, making it a breeze to bring the most recently created items in to view.  MORE>>>

mTABWeb is a web based application service that runs from within a web browser; there isn't any need to install software or databases on your computer - you simply log on and get down to business!  Many of our users, in particular at creative agencies, have standardized on the Apple Mac™ platform, which mTAB desktop does not support.   However, mTABWeb's underlying Java™ technology is supported by most popular web browsers, including Mac's standard Safari browser, so the mTAB service, via mTABWeb, is now conveniently available to both Mac as well as PC users.

A host of additional enhancements that add to mTAB's analysis capabilities and ease of use are available now in mTABWeb including new question icons to signify question types (example: multiple response questions, group questions, verbatim questions, etc. MORE>>>), mouse scroll wheel support, the ability to hide topics and questions MORE>>>, more new options for organizing and recalling saved tabs MORE>>>, simplified recode "auto mapping" MORE>>>, additional spreadsheet view font and background color tools, and the organization of the question formats into system vs. user formats.