In mTABweb, this too is made easy. At the top of the spreadsheet screen, there is a button labelled TopN. If we highlight all 4 brand columns that we are interested in and then click on the TopN icon, we will be taken to the TopN Report view.

Here we can see the 4 brands listed across the top, with the Top 5 purchase reasons listed below each one. Immediately we can determine that for Brand E, financial concerns seem to be the driving factors for purchasers of this brand. Whereas for Brand G, reputation is the most mentioned reason.

By clicking on the 'Export' button, you can take a copy of your spreadsheet results and save them as a Microsoft Excel file, thus allowing further technical analysis of your data through the use of formulae and other tools.

Click the >>> to proceed.