mTAB™ - intuitive, simple to use, day-to-day tool

The opinions below are my own, they do not reflect the perspective(s) of the Ford Motor Company:

In my job (Latin America Advanced Marketing and Strategy, at Ford Motor Company), I work extensively with multiple data-sources and various data-mining tools to drive out and support product strategy decisions, consumer targeting and marketing segmentation analyses. I have found mTAB to be an intuitive, simple to use and yet powerful tool in allowing me to be maximally effective and efficient.

The tool is extremely user-friendly -- moreover, I really like the fact that PAI continuously looks to improve it, they are always seeking input from both novice and power-user alike, to train, equip, and get ahead of the curve to anticipate and respond to our needs. They consistently demonstrate dedication, expertise and a true heart for the customer -- I can tell that relationship still means something to PAI, just as I know it does here at Ford.

If you are a marketing or data-mining professional, or just someone who is looking for a simple but powerful tool to help you answer those key marketing questions -- who are we taking share from, how will we do it, and why do we think we can? -- then PAI and mTAB are for you. I highly recommend them.

Jeff Holt - Automotive Marketing Analyst