mTAB™ - analyzing survey results from multiple customer touch points

Pulte relies on data received from a series of surveys administered at various customer touch points including initial inquiry, model home visit, and order placement. mTAB™ enables Pulte to obtain a holistic view of the customer experience, and to compare, combine, and trend customer survey results with ease.

To quote a Pulte Strategic Planner: “People are pretty impressed with how simple [mTAB™] is, especially people who do the same kinds of things in other applications and recognize how something that might take them 10 minutes in another application, they can do in 30 seconds in mTAB™”.