mTAB™ - ease of use and workgroup sharing supports the needs of the creative team

In an era of downsizing and outsourcing, marketing agencies play an increasingly important role in the analysis and interpretation of consumer insights for manufacturers and service organizations. mTAB™’s ease of use is especially beneficial to agencies with relatively young and creative staff - mTAB™ doesn’t get in the way of identifying the customer insight required to develop or support the next great creative program.

An mTAB™ service subscriber for over 10 years, the Designory relies on mTAB™ to understand the consumer insights underlying their creative services. mTAB™’s built-in workgroup features allow the Designory to share their insights directly with their customers through mTAB™.