mTAB™ - obtaining cost savings through outsourcing

In an industry where one percent of a regional market’s share represents the potential for billions of dollars in revenue, the automotive industry has recognized the importance of understanding the “voice of the customer” for decades. In an effort to cut cost and improve efficiencies, GM elected to replace an internally developed survey analysis tool with mTAB™.

Each and every business day, over 800 GM analysts around the world rely on mTAB™ to analyze their customer survey data.