mTAB™ - integrating the analysis of open and closed-end questions

The Gap relies on mTAB™’s ability to easily combine the results of open and closed end questions results from the Gap’s receipt invitation survey. This multi-brand survey program entails the analysis of over 1 million customer surveys per year. Using mTAB™, Gap analysts can manage survey programs of any size and complexity, even when survey data acquisition providers change within the project lifetime.

mTAB™ facilitates the seamless integration of a survey project’s data regardless of the data acquisition source – including projects combining multiple data acquisitions sources such as interview, phone, web and mail.