mTAB™ - comparing survey results across market segments

The insurance market is increasingly crowded. To maintain their competitive edge within a number of market segments, large insurers offer multiple product and service packages to customers. Gaining insights into the understanding of how consumers interpret and perceive these insurance products and services is critical. mTAB™ simplifies the process of comparing similar surveys fielded to consumers in different market segments.

A Liberty Mutual market researcher notes: “mTAB™ adds considerable value to our consumer survey process. mTAB™’s ease of use allows us to readily mine our surveys for new insights and easily address any ad-hoc queries posed by management and our internal customers.”