mTAB™ - building a sales weighted survey data warehouse

An mTAB™ subscriber for over 12 years, Yamaha Motor Corporation USA incorporates mTAB™ in a variety of different survey applications including the analysis of competitive motorcycle and snowmobile buyer studies, customer sales and service satisfaction studies, and customer segmentation studies. Utilizing mTAB™’s ability to effortlessly trend survey data, Yamaha planners can readily identify new trends and changes in buyer preferences and behavior within the extensive library of survey data committed to mTAB™.

mTAB™’s unique data processing component adds value by deriving respondent weighting for the competitive buyer studies based upon manufacturer reported sales data.