mTAB™ - supports pooling of data to bolster sample sizes

Consumer surveys are relatively hard to obtain from upscale customers, implying that the analysis and understanding of every available data point is critical to Mercedes-Benz’s success.

As an mTAB™ subscriber for over 20 years, Mercedes-Benz appreciates mTAB™’s ability to easily “pool” or combine results from different surveys to bolster sample sizes required for decision making.