mTAB™ - analyzing consumption behavior of millions of respondents across multiple occasions

CCM, brewer of Tecate, Dos Equis, Carte Blanca, Bohemia and several other popular beer brands, leverages mTAB™ to analyze an ongoing market based tracking study comprising over 100,000 personal interviews per year. The interviews gain an understanding of a respondent’s beverage consumption behavior across a number of consumption occasions.

mTAB™’s occasions survey data type enables CCM’s analysts to conveniently combine occasion and respondent data information within a single analysis, including trending of the results over multiple years.